Quantum Digital Listening: Cost of Living Crisis

Apr 11, 2023 | Uncategorized, Resources

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Emerging trends in Saudi Arabia: The rise of premiumization

Emerging trends in Saudi Arabia: The rise of premiumization

With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization. Yet, this transformation is not simply about an increased consumption of high-end products. It signifies a broader...

Ramadan 2023 in Indonesia as seen through advertising

Ramadan 2023 in Indonesia as seen through advertising

During Ramadan in Indonesia, consumers expect to see a specific type, and set, of advertisements to air on TV; fruit syrup, ulcer medicine, oral health and dessert products. Traditionally, the themes will revolve around home, family and goodness of heart. Portraying...