A beverage category leader partnered with us to answer a critical question for their portfolio going forward: What will India be drinking in 2030?

The problem was unique – our challenge was to predict desire, not document behaviour.

Our approach was Quantum’s “Future of” model: An iterative foresight engine through which each future opportunity can be filtered, marrying insight with scale.

We looked at 3 layers of evolution:

• Macro culture
• The beverage category
• Consumer behaviour at the intersection of the two

Through a combination of power groups, data mining, digital listening, and consumer immersions, we created nuanced platforms for the opportunities of the future.