CHALLENGE
A leading health & hygiene brand wished to understand the shift sensibilities & behaviors due to the Covid – 19 pandemic. Specifically, how to remain relevant considering new sensibilities towards germs.
APPROACH
Quantum approached this from an eco-system perspective- consisting of desk work & macro socio-cultural & political factors in how countries narrative of pandemic has influenced consumers’ outlook.
This was followed by a deeper dive into the consumer’s psyche & behaviours towards germs and germ protection to understand dominant & emergent themes.
From thereon we engaged creative prosumers to bring alive the themes of germ horror stories, & germ protection hacks and ideas.
IMPACT
Quantum arrived at potent themes of relevant growth & communication spaces for the brand, to drive their mid-long term strategic brand directives.
