Perspectives
We are a curious and eclectic group and our clients rely on us to share different viewpoints.
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Do Androids dream of brand partnerships? The rise of virtual influencers.
The robots are coming for our jobs – and not just for any job, but for one of the most desired jobs out there: influencing. The buzz around virtual...
The Art of Woo: essential for brands to succeed in today’s competitive landscape
In today's rapidly evolving and fiercely competitive business landscape, the Art of Woo emerges as a pivotal strategic imperative for brands seeking...
The Adaptability of Indonesian Cuisine: A delicious opportunity for brands.
Indonesia, particularly Jakarta, is as a burgeoning centre for international cuisines, featuring a diverse array of Japanese, Korean, Italian,...
TrendSENSE
Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers,...
Unlocking meaningful Ramadan ads
With Ramadan around the corner, we see great opportunities for brands to create meaningful and impactful ads.We've analysed 55 successful Ramadan...
Empathy and its link to EBITDA
In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve...
Debunking Gen Z myths: Insights from Southeast Asia
There is a common misconception that Gen Z refers only to 'the kids.' However, this is far from the truth. There are already many individuals from...
Why Marketers need to investigate Culture Semiotics
Culture comprises the patterns that establish a cohort's normative and aspirational benchmarks of thought, attitude, and behavior. As the definition...
Applying Advanced Qualitative Market Research Approaches to Uncover Growth Strategies
Navigating Cultural Complexity In our rapidly changing world marked by cultural intricacies and dynamic competitive landscapes, clients face the...
Emerging trends in Saudi Arabia: The rise of premiumization
With its impressive historical legacy, deeply ingrained traditions, and vibrant cultural tapestry, Saudi Arabia is seeing a surge of premiumization....
Quantum Digital Listening: Sustainability Trends Report
Quantum’s Digital Listening team have pulled together a trends report that looks at the sustainability trends across the fashion, transportation and...
How speech shifts with aspirations in SEA
How brands can utilise sociolinguistics to detect consumer movement toward progressive identities Introduction: The case for sociolinguistics In...