Take a look at Quantum India’s Weekly Consumer Pulse where we will be exploring insights into Indian consumer behaviour affected by the COVID19 pandemic.
Each week we will explore different manifestations and navigation strategies to cope with the times.
The first of the series is on the Role of Women.
Exclusive international brands have played an influential role in shaping Sri Lanka’s lifestyle-related markets. However, the recent economic dynamics of the country have created a situation where access to these brands has been severely limited. At the same time, as...
Terrorism, pandemics and economic doom are giving Gen Z an apetite to capitalise on the 'the now'. Read more here.
As they have been raised in different eras, different generations have their own unique sensibilities, ethos, values and behaviours. However, in many consumer and category contexts, there is a transmission of certain beliefs, attitudes, and values across generations....
