CHALLENGE
In the changing lifestyle of Vietnamese consumer, water competes with other beverages. How can we reinvent water so the current market leader can drive brand growth?
APPROACH
Category scan & culture decode of water that drives deeper belief system of water benefit associations
Consumer Deep dive to identify the needs & occasions that drive water & other beverage consumption contextualized to the consumer’s lifestyle
Design thinking co-creation workshop with Aquafina team for crafting & refining innovation concepts for Brand Stretch spaces
IMPACT
Identified 3 potent spaces that this brand can now explore to grow the brand
