Reinventing water as a drink of choice for the Vietnamese consumers

Brand Strategy Consulting

Reinventing water as a drink of choice - Quantum CS


In the changing lifestyle of Vietnamese consumer, water competes with other beverages. How can we reinvent water so the current market leader can drive brand growth?


Category scan & culture decode of water that drives deeper belief system of water benefit associations

Consumer Deep dive to identify the needs & occasions that drive water & other beverage consumption contextualized to the consumer’s lifestyle

Design thinking co-creation workshop with Aquafina team for crafting & refining innovation concepts for Brand Stretch spaces


Identified 3 potent spaces that this brand can now explore to grow the brand

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