CHALLENGE
The Global Alliance for Improved Nutrition (GAIN) partnered with Quantum to address the issue of adolescent nutrition in Bangladesh and Pakistan.
APPROACH
Rather than focus on top-down interventions and nutritional facts, we focused on mobilizing young people and understanding their motivations.
We worked with the client and partner organizations to develop a narrative and a social movement that can inspire young people to take action and create a platform for organizations to participate.
IMPACT
Built a social movement amongst adolescents, launching in 2019 – Pocket money pledge, which was celebrated as an innovative approach in the Global Nutrition Report.
