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Pocket money pledge: a social movement for better teenage nutrition

Sustainability Consulting

POCKET MONEY PLEDGE A SOCIAL MOVEMENT FOR BETTER TEENAGE NUTRITION​ psd 1

CHALLENGE

The Global Alliance for Improved Nutrition (GAIN) partnered with Quantum to address the issue of adolescent nutrition in Bangladesh and Pakistan.

APPROACH

Rather than focus on top-down interventions and nutritional facts, we focused on mobilizing young people and understanding their motivations.

We worked with the client and partner organizations to develop a narrative and a social movement that can inspire young people to take action and create a platform for organizations to participate.

IMPACT

Built a social movement amongst adolescents, launching in 2019 – Pocket money pledge, which was celebrated as an innovative approach in the Global Nutrition Report.

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