This week the India Consumer Pulse explores “Changing perceptions and behaviours around media and entertainment.”
We used digital scanning to note behaviour patterns at play in the period March 2020 to May 2020. Collecting data from popular hashtags on all social media platforms such as Twitter, Instagram, TikTok and others, we have analysed and arranged them into key themes as represented in this newsletter.
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One of my favourite writers, Paolo Coelho writes in his recent book ‘The Archer’, "The archer cannot always choose the battlefield, so start your training again and be prepared for an unfavourable situation." Like many, this pandemic has taught me much about life,...
An already-challenged female workforce is now under even greater pressure. Schools and offices are closed all over the world, but children still need to be educated and looked after and money still needs to be made to run the family. Women are at the head of manning...
We explore the impact of Covid-19 on urban spaces through the critical lens of semiotic inquiry, shedding light on the overlooked and the unfamiliar. The Lockdown has impacted daily habits and caused several shifts and rearrangements in our lives. Not only do we bear...
