This week the India Consumer Pulse explores “Changing perceptions and behaviours around media and entertainment.”
We used digital scanning to note behaviour patterns at play in the period March 2020 to May 2020. Collecting data from popular hashtags on all social media platforms such as Twitter, Instagram, TikTok and others, we have analysed and arranged them into key themes as represented in this newsletter.
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Exclusive international brands have played an influential role in shaping Sri Lanka’s lifestyle-related markets. However, the recent economic dynamics of the country have created a situation where access to these brands has been severely limited. At the same time, as...
Terrorism, pandemics and economic doom are giving Gen Z an apetite to capitalise on the 'the now'. Read more here.
As they have been raised in different eras, different generations have their own unique sensibilities, ethos, values and behaviours. However, in many consumer and category contexts, there is a transmission of certain beliefs, attitudes, and values across generations....
