This week the India Consumer Pulse explores "Changing perceptions and behaviours around media and entertainment.” We used digital scanning to note...
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Changing perceptions around food & beverage during COVID-19
This week the India Consumer Pulse explores "Changing perceptions and behaviours around food and beverage." Click the link here to...
Perceptions of Time amid Covid-19
This week our Consumer Pulse is looking at "Perceptions of time amid the COVID19 pandemic". Take a look at our findings here.
Role of women in India during COVID-19
Take a look at Quantum India's Weekly Consumer Pulse where we will be exploring insights into Indian consumer behaviour affected by the COVID19...
The rising trend of Paynow
This pandemic has changed our lifestyle in more ways than we know. Purchasing behaviour is one such aspect undergoing dramatic shifts, especially...
Togetherness in India
The evolution of homo sapiens tells us that togetherness of communities was an important factor that helped people survive and live longer. Since...
Smoke on the water
An opinion on which category is the biggest competition to cigarettes. For some time in India, we have been hearing that smoking is on the decline...
Quantum launches in Shanghai, China
Clients, collaborators and well-wishers gathered on 29th November to celebrate the grand opening of our Shanghai studio inside a beautiful green...
What do luxury brands stand for today
Historically, luxury brands anchored their identities in exclusivity, high fashion, status and prestige. However, in a landscape where consumer’s...
The search for meaning
“I want to find my purpose.” “I need to find myself.” “I want to do work that fulfills me.” These are all common statements that you hear today as...
The Chefs Table
Ever found yourself in a fine dining Thai restaurant and wondering what could have possibly led you here? Why are you about to fork out a...
Beyond the periphery
Travelling to new places is gradually becoming part of the lifestyle of Bangladeshi people, especially for those in the metropolis. Though this is...
