CHALLENGE A leading beer brand wished to win the hearts & minds of the next 100 million female drinkers with future oriented, sizeable platforms...
What we do
We are a curious bunch who thrive on sharing different perspectives and points of view.
Developing & embedding a social innovation toolkit for a North American telecom behemoth
CHALLENGE A major US telco wished to include social innovation as a key part of its new product development process due to increased importance...
Energy codes: Innovation for a major soft drink brand
CHALLENGE How can a global drinks brand identify new product & positioning opportunities for energy drinks, based around unmet consumer needs...
Exploring opportunity spaces for a new RTD fruit tea brand targeted at Chinese Gen Z
CHALLENGE A leading F&B brand wished to develop a new RTD tea product to engage young Chinese consumers in this competitive, yet high growth...