Our Thinking

We are a curious bunch who thrive on sharing different perspectives and points of view.

What we do

Unlock new growth spaces for a beer brand targeted at modern Chinese women

CHALLENGE A leading beer brand wished to win the hearts & minds of the next 100 million female drinkers with future oriented, sizeable platforms...

CHALLENGE A major US telco wished to include social innovation as a key part of its new product development process due to increased importance...

CHALLENGE How can a global drinks brand identify new product & positioning opportunities for energy drinks, based around unmet consumer needs...

CHALLENGE A leading F&B brand wished to develop a new RTD tea product to engage young Chinese consumers in this competitive, yet high growth...