Quantum’s Digital Listening team have pulled together a trends report that looks at the sustainability trends across the fashion, transportation and...
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Redesigning the purchase journey to impact customer experience for a leading motorcycle brand
CHALLENGE A legendary motorcycle brand was dealing with high levels of drop-outs in purchase; 75% of the customers did not move from enquiry...
Identifying new strategies for growth to strengthen the leadership position of a beauty brand
CHALLENGE With changing consumer behaviour, new digital insurgent competitors and an apparent lack of coherence in architecture a leading Beauty...
How speech shifts with aspirations in SEA
How brands can utilise sociolinguistics to detect consumer movement toward progressive identities Introduction: The case for sociolinguistics In...
Artificial Intelligence for Consumer Insights
Drop into a market research conference or open an industry newsletter, and you are likely to be inundated with buzzwords around the potential of...
TikTok versus Shopee: Interacting with Indonesians through live shopping
Is it possible to improve the online shopping experience even further? In past years, particularly prior to the pandemic, online shopping may not...
Alleviating Gen Z anxieties in Asia
Pandemic restrictions forced socialisation to shift from the physical to the virtual world, where online communities help people to find others with...
Ramadan 2023 in Indonesia as seen through advertising
During Ramadan in Indonesia, consumers expect to see a specific type, and set, of advertisements to air on TV; fruit syrup, ulcer medicine, oral...
Quantum Digital Listening: Cost of Living Crisis
Over the past year, we’ve seen the cost of living crisis become a major source of concern across the globe. In our latest report, we deep dive into...
Contextualising consumer rights in Bangladesh
As a human insight analyst for various brands, I often meet consumers of different products and categories. Based on that experience I can easily...
The impact of the Ukraine War: One year on
The Ukraine War has intensified rising inflation, energy prices and supply chain disruption. In this new WARC Spotlight, you can read our analysis...
We’ve brought our social listening in-house to boost our consumer intelligence capabilities
So we can provide our clients with strategic advice, we need to have access to up-to-date information and different types of data sources. We know...