CHALLENGE Although established as one of Sri Lanka's oldest banks and boasting a dynamic product portfolio, the institution lacked a distinctive...
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Disrupting the finance sector by reimagining it beyond its traditional boundaries
CHALLENGE Driven by the need to create disruption in the category, a finance company wanted to reposition its brand to achieve shared benefits from...
Designing modern trade shopper engagement during economic downturns
CHALLENGE In the aftermath of the economic crisis in Sri Lanka, a leading retailor in grocery shopping wanted to execute their annual planning. The...
Shaping public opinion against marginalising of the LGBTIQ+ community
CHALLENGE A leading non-profit-organisation advocating LGBTIQ+ political & human rights in Sri Lanka approached us to develop a comprehensive...
Advocating just and fair access to health for the LGBTIQ+ community with Equal Ground
CHALLENGE Equal Ground, a leading non-profit-organisation advocating LGBTIQ+ political & human rights in Sri Lanka, wanted to build an advocacy...
Repositioning a leading hand dishwashing brand
CHALLENGE espite being a market leader with 50% share, the brand stood for generic category values, was undifferentiated and had no specific ‘reason...
Unlocking growth for a global music streaming company
CHALLENGE A surge in on-demand audio content was seeing Indians adopt podcasts as a category. However, overall number of listeners was still low, as...
Optimising brand proposition & architecture through robust cultural and behavioural insights in KSA
CHALLENGE A leading Global Personal Care brand wished to develop a new haircare offering for Arabic consumers in a high growth, competitive market....
Identifying growth spaces for a carbonation at home business
CHALLENGE Following an acquisition by a large FMCG brand, the business aimed to identify new disruptive approaches for growth across the entire...
Forecast opportunities for an electric automobile brand in India’s future urban commute landscape.
CHALLENGE A leading electric 2-wheeler brand wished to understand how the mobility space would look in next 8 years in India to help guide their...
Developing the go to market strategy for a global social media player in India
CHALLENGE A leading social media and micro-blogging platform wished to identify a product market fit strategy for India to increase penetration...
Identifying plant-based growth opportunities for a quick-service restaurant
CHALLENGE A quick-service restaurant sought growth by targeting the increasing population of meat reducers through a plant-based offering. APPROACH...
