CHALLENGE A global not-for-profit organisation wished to craft localised engagement strategies to offer content that might raise awareness around...
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Decoding the notion of Kindness to craft communication platforms for an F&B giant in Indonesia.
CHALLENGE A renowned F&B brand wished to refresh its communication platform, built successfully in the past based on the idea of Kindness....
How much money you should have saved
Brands and businesses need to understand that the typical communication of safety, security and saving for retired life does not engage this...
Water Strategy: A 10 year partnership to build the water strategy for Unilever
CHALLENGE Unilever wanted to reduce its own water footprint and also help consumers reduce their own. Over 10 years, we worked with Unilever on...
Reinventing water as a drink of choice for the Vietnamese consumers
CHALLENGE In the changing lifestyle of Vietnamese consumer, water competes with other beverages. How can we reinvent water so the current market...
The future of hygiene: using speculative scenarios to inspire fresh opportunities
CHALLENGE In the midst of the pandemic, Unilever partnered with Quantum to explore the future evolution of hygiene in Europe and identify...
Co-developing the hand washing program for Lifebuoy
CHALLENGE Lifebuoy has been one of the world’s leading purpose-driven brands, developing on-ground behavior change programs for handwashing to save...
Translating global dirt is good philosophy into culturally relevant values
CHALLENGE Dirt is Good identified a philosophy on parenting and dirt that was widely recognized as a branding case study. However, translating this...
Pocket money pledge: a social movement for better teenage nutrition
CHALLENGE The Global Alliance for Improved Nutrition (GAIN) partnered with Quantum to address the issue of adolescent nutrition in Bangladesh and...
Inspiring the health care community to act on air pollution
CHALLENGE Air pollution is a global health emergency causing 4.2 million premature deaths every year. Our mission was to define strategies...
Deep cultural understanding of what ‘presence’ means for women across the globe
CHALLENGE How can a leading global haircare brand define a ‘human truth’ that works across markets, to guide their brand purpose of helping women...
Redefining brand framework through an investigation of modern femininity
CHALLENGE Our client wished to refresh its fundamentals to reflect its new ideology, and speak to modern women across emerging markets who are eager...
