From academia to action: bridging traditional ethnography and consumer insights Trained academically in social anthropology, I thought I understood...
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Beyond the Exotic Aisle: The Evolution of Ethnic Foods
Ethnic food moves past monolithic with a new wave of seasonings, spices and condiments that are as big in personality as in taste In the...
The Screen Trap: How Technology Connects and Confines Us
Screens bring us together. Our brightly glowing desk or pocket boxes are our teachers, translators, and front-row seats to every gig, premiere, and...
Why more brands are finally ditching the perfect-family trope
The theme of home and family in brand communication is often conveyed in a heartwarming tone. A common portrayal features a “complete” family...
Influencer Marketing Evolves: From Endorsements to Authenticity and Live Experiences
Marketing through influence has always been about forging aspirational connections. From the Spice Girls and the demigods of 90s cinema to...
