Challenge A digital bank from Vietnam needed to develop a cohesive and compelling brand strategy that resonated with its target audience and aligned...
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Changing face of beauty and body image in the age of Ozempic
Beauty and fashion change with the tides. They are inevitably linked, with fashion representing an extension of beauty, and beauty forming the base...
Reimagining Chocolate: Culturally positioning the chocolate bar in Vietnam’s culinary landscape
Challenge While sweetness is a prominent feature in Vietnamese cuisine, chocolate enjoys popularity in forms such as drinks, desserts, and snacks....
