Golden boy Neeraj Chopra’s Olympic jubilation led to a rare and valuable feature – a Vogue India cover. For the first time, the epitome of fashion,...
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Beyond greenwashing: how can brands solve for climate change?
On August 9th 2021, the Intergovernmental Panel on Climate Change (IPCC), a UN body that oversees advancement of knowledge on human-induced climate...
Downshifting Lifestyles: What Does This Mean for Brands?
Retiring at thirty-five to pursue your dream of living on a farm: does this sound like a fantasy? This is reality for a growing tribe of FIRE...
Gen Z and the future of brand purpose
Brand purpose is a bedrock of contemporary brand building In recent times, brand building ideology has made a marked shift towards having a brand...
Unpacking conflict & tensions across consumers’ multiple identities
Consumers, like you and I, have multiple identities. For many of us, our work identities are a defining and significant part of our self-concept....
Sri Lanka’s MarCom Collective rallies to propel economic growth
The pandemic thrust many industry sectors into crisis, with many being supported by the government with financial handouts. However, it is...
Gen Z in India: Do all the rules apply?
Gen Z refers to the population that were roughly born between 1997 and 2010. Today, this population is associated with a set of stereotypical...
Winning the modern retail shelf
A good product is almost half the job done; the rest is largely dependent on packaging. It builds you a concise brand personality, yet we have seen...
Gender and data gaps in design
For decades, women's heart attacks have been severely undiagnosed because physicians were unaware that symptoms can manifest differently across...
Video calls force us to look, but do we like what we see?
Along with the stress of the pandemic, body issues have been on the rise. The technology that’s keeping us connected, is also making us feel...
Climate crisis: Brands embrace pessimism following COP26
The upbeat words and images brands are using around the climate crisis are increasingly out of sync with the public mood. It's time for marketers...
