Brands and businesses need to understand that the typical communication of safety, security and saving for retired life does not engage this...
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Water Strategy: A 10 year partnership to build the water strategy for Unilever
CHALLENGE Unilever wanted to reduce its own water footprint and also help consumers reduce their own. Over 10 years, we worked with Unilever on...
Reinventing water as a drink of choice for the Vietnamese consumers
CHALLENGE In the changing lifestyle of Vietnamese consumer, water competes with other beverages. How can we reinvent water so the current market...
The future of hygiene: using speculative scenarios to inspire fresh opportunities
CHALLENGE In the midst of the pandemic, Unilever partnered with Quantum to explore the future evolution of hygiene in Europe and identify...
Co-developing the hand washing program for Lifebuoy
CHALLENGE Lifebuoy has been one of the world’s leading purpose-driven brands, developing on-ground behavior change programs for handwashing to save...
Translating global dirt is good philosophy into culturally relevant values
CHALLENGE Dirt is Good identified a philosophy on parenting and dirt that was widely recognized as a branding case study. However, translating this...
Pocket money pledge: a social movement for better teenage nutrition
CHALLENGE The Global Alliance for Improved Nutrition (GAIN) partnered with Quantum to address the issue of adolescent nutrition in Bangladesh and...
Inspiring the health care community to act on air pollution
CHALLENGE Air pollution is a global health emergency causing 6.7 million premature deaths every year. Our mission was to define strategies that...
Deep cultural understanding of what ‘presence’ means for women across the globe
CHALLENGE How can a leading global haircare brand define a ‘human truth’ that works across markets, to guide their brand purpose of helping women...
Redefining brand framework through an investigation of modern femininity
CHALLENGE Our client wished to refresh its fundamentals to reflect its new ideology, and speak to modern women across emerging markets who are eager...
Communication concepts to trigger an upgrade from a generalist to a specialist laundry format
CHALLENGE Our client aimed to create pathways for existing machine users to purchase specialist laundry products (rather than use generic liquids or...
Assess impact of the pandemic on brand planning by revising our understanding of germs & hygiene
CHALLENGE A leading health & hygiene brand wished to understand the shift sensibilities & behaviors due to the Covid – 19 pandemic....
