Are we looking at the right place for the solutions? Where to look for the insights? Of course, when we research, knowing the ‘what’ and the ‘how’...
Our Thinking
We are a curious bunch who thrive on sharing different perspectives and points of view.
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Changing perceptions around media & entertainment
This week the India Consumer Pulse explores "Changing perceptions and behaviours around media and entertainment.” We used digital scanning to note...
Designing for tomorrow
Watch the first episode in our webinar series here - Winning in the New Normal. When online dating sees the highest spike in video...
Coping with Isolation
As a species man is socially and naturally conditioned to form emotional bonds and attachments to survive. This process is part of early...
Changing perceptions around food & beverage during COVID-19
This week the India Consumer Pulse explores "Changing perceptions and behaviours around food and beverage." Click the link here to...
Perceptions of Time amid Covid-19
This week our Consumer Pulse is looking at "Perceptions of time amid the COVID19 pandemic". Take a look at our findings here.
Role of women in India during COVID-19
Take a look at Quantum India's Weekly Consumer Pulse where we will be exploring insights into Indian consumer behaviour affected by the COVID19...
Down the Covid-19 hole
Alice in Wonderland was published by Lewis Carroll in 1865. It is a tale of a bored young girl Alice who falls down a rabbit hole into a fantasy...
Quantum hosts MRSI Webinar (Wednesday, 20 May 2020)
We are excited to announce that our very own Anju Joseph, Partner & Business Head, India will be hosting a MRSI Webinar. Anju will be talking...
The rising trend of Paynow
This pandemic has changed our lifestyle in more ways than we know. Purchasing behaviour is one such aspect undergoing dramatic shifts, especially...
Aspirational Femininity in China – How brands can better engage
Whilst conducting research with post-90 females in Tier 1 China we discovered that there is a fundamental mismatch between notions and ‘standards’...
