The most powerful example of consumer sentiment and its impact on the economy is Sachin Tendulkar’s cricketing career. It is a widely documented...
Our Thinking
We are a curious bunch who thrive on sharing different perspectives and points of view.
Publications
Pulse
Webinars
Conferences
Resources
Crisis & Opportunity: Role of Brands in Social Resilience
Brands often talk about brand purpose, championing causes and demonstrating corporate social responsibility. It is in times of crisis when such...
