Consumer Pulse
- Korean Beauty
Chinmaye Bhave

In South Korea about 70% of young women between 17-25 go under knife to enhance beauty. Typical treatments could be skin cleansing, jaw line correction, enlargement of eyes etc. I did a portrait with a young law student Hyein Song who refused to follow her peers and change her identity. Hyein says that she is comfortable with the way she looks; small eyes are a part of her identity and when she travelled to the US people appreciated her looks. She feels that because of excessive surgeries people have begun to resemble each other and its mechanical perfection they are chasing.

In South Korea about 70% of young women between 17-25

Newsletter sign up

It seems that you have already subscribed to this list.Click here to update your profile.