Consumer Pulse
- Coffee Selfie
Craze
Wei Fen Lee, Singapore

The newest F&B consumer trend in Singapore is coffee selfies, where consumers can take selfies that get printed onto their coffee foam.

This trend, which started in Taiwan and Malaysia, has taken off particularly well in Singapore, where fast internet speed facilitates intense activity and check-ins on social media platforms such as Instagram, Facebook, Pinterest etc.

The coffee selfie craze effectively taps onto two consumer trends. Coffee art – the novelty of creative coffee ideas, often shared on the internet – and obsessive selfie culture, which happily results in even more uploads of these coffee selfies.

This imprinted coffee is the ultimate celebration of narcissism and #foodporn!

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