Consumer Pulse
- A Little Bit
of Bollywood in
my Life
Prarthana Chakraborty

Bollywood is omnipotent, omnipresent and omniscient. This thought gets reinforced when we see the CEO of a renowned brand talking about the mega impact of Bollywood on his business or the mother of a teenage girl who constantly compares the looks of her daughter with Deepika Padukone. However, what is interesting is that suddenly the power distance between the regular person and celebrities has reduced. There is a movement away from mass adulation and hero worship to seeing Bollywood stars in normal, real life.

Ranveer Singh dancing on the streets of Mumbai, Arjun Kapoor and Ranveer Singh laughing at themselves on the AIB roast suddenly makes celebrities far easier to relate to. In addition, following Parineeti Chopra or Alia Bhatt on Twitter, watching a DIY video to get Kareena Kapoor’s eye make-up tricks makes me part of the celebrity universe. There is a clear movement from ‘Main Madhuri Dixit banna Chahti hoon’ to “Main Shraddha Kapoor ban sakti hoon”.

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